The Nature Conservancy has partnered with General Mills to create several marketing campaigns for Nature Valley granola bars, focusing of course on environmental issues. Now, when you pick up a Nature Valley Chewy Trail Mix Bar, you will learn more about the Nature Conservancy's Invasive Species Initiative. As an added bonus (or if you don't care for granola bars), you can go to this site right now, click on the button, and General Mills will donate $1 to The Nature Conservancy (one click per person per day, $125,000 max). The site also has a link to "Six Easy Ways to Combat Invasives," a good tip sheet for those just finding out about the problems caused by invasive species, though I think it would be better to remind people to always cleans their boots, both before and after any hike.
Thanks to a member of the Yahoo! group ma-eppc for posting the story.